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		<lastmod>2021-08-18T21:28:25+00:00</lastmod>
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		<lastmod>2021-08-18T21:39:05+00:00</lastmod>
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		<lastmod>2021-08-18T21:39:18+00:00</lastmod>
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		<lastmod>2021-08-18T21:40:28+00:00</lastmod>
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		<lastmod>2021-08-18T21:40:40+00:00</lastmod>
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		<lastmod>2021-08-18T21:40:50+00:00</lastmod>
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		<lastmod>2021-08-18T21:41:02+00:00</lastmod>
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		<lastmod>2021-08-18T21:41:28+00:00</lastmod>
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	<url>
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		<lastmod>2021-08-18T21:41:35+00:00</lastmod>
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		<lastmod>2021-08-18T21:41:45+00:00</lastmod>
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		<loc>https://videoampv1.owlwoven.com/press/how-ads-can-keep-the-streams-flowing/</loc>
		<lastmod>2021-08-18T21:41:51+00:00</lastmod>
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	<url>
		<loc>https://videoampv1.owlwoven.com/press/raine-group-leads-70-million-investment-in-ad-tech-firm-videoamp/</loc>
		<lastmod>2021-08-18T21:45:11+00:00</lastmod>
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		<lastmod>2021-08-18T21:50:05+00:00</lastmod>
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	<url>
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		<lastmod>2021-08-18T21:50:16+00:00</lastmod>
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	<url>
		<loc>https://videoampv1.owlwoven.com/press/the-future-of-tv-depends-on-more-frenemies-and-fewer-enemies/</loc>
		<lastmod>2021-08-18T21:50:24+00:00</lastmod>
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		<loc>https://videoampv1.owlwoven.com/press/omgs-jonathan-steuer-on-selecting-videoamp-as-a-partner/</loc>
		<lastmod>2021-08-18T21:51:27+00:00</lastmod>
	</url>
	<url>
		<loc>https://videoampv1.owlwoven.com/press/videoamp-granted-patents-for-advanced-advertising/</loc>
		<lastmod>2021-08-18T21:51:35+00:00</lastmod>
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	<url>
		<loc>https://videoampv1.owlwoven.com/press/all-aboard-a-cross-agency-mission-toward-cross-platform-audience-based-video/</loc>
		<lastmod>2021-08-18T21:51:42+00:00</lastmod>
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		<lastmod>2021-08-18T21:51:51+00:00</lastmod>
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		<lastmod>2021-08-18T21:52:00+00:00</lastmod>
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	<url>
		<loc>https://videoampv1.owlwoven.com/press/how-does-audience-buying-fit-into-the-next-upfront/</loc>
		<lastmod>2021-08-18T21:52:10+00:00</lastmod>
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	<url>
		<loc>https://videoampv1.owlwoven.com/press/madtech-is-making-the-dream-of-advanced-tv-a-reality/</loc>
		<lastmod>2021-08-18T21:52:23+00:00</lastmod>
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	<url>
		<loc>https://videoampv1.owlwoven.com/press/videoamp-wants-to-solve-tv-ad-measurement/</loc>
		<lastmod>2021-08-18T21:53:24+00:00</lastmod>
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	<url>
		<loc>https://videoampv1.owlwoven.com/press/videoamp-expands-people-based-ads-with-liveramp-2/</loc>
		<lastmod>2021-08-18T21:53:31+00:00</lastmod>
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	<url>
		<loc>https://videoampv1.owlwoven.com/press/videoamps-new-advanced-tv-tool-maps-viewership/</loc>
		<lastmod>2021-08-18T21:53:42+00:00</lastmod>
	</url>
	<url>
		<loc>https://videoampv1.owlwoven.com/press/videoamp-strengthens-engineering-team-names-josh-nisenson-as-new-svp-of-engineering/</loc>
		<lastmod>2021-08-18T21:53:50+00:00</lastmod>
	</url>
	<url>
		<loc>https://videoampv1.owlwoven.com/press/inscape-announces-partnership-with-videoamp-to-integrate-smart-tv-data-viewing-data-into-planning-tools-for-agencies-advertisers-and-media-owners/</loc>
		<lastmod>2021-08-18T21:53:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://videoampv1.owlwoven.com/press/videoamp-acquires-tv-data-startup-irongrid-sets-inscape-partnership/</loc>
		<lastmod>2021-08-18T21:54:11+00:00</lastmod>
	</url>
	<url>
		<loc>https://videoampv1.owlwoven.com/press/videoamp-partners-with-snowflake-providing-multi-party-environments-for-privacy-first-data-sharing/</loc>
		<lastmod>2021-08-25T15:06:08+00:00</lastmod>
	</url>
	<url>
		<loc>https://videoampv1.owlwoven.com/press/videoamp-joins-data-in-snowflakes-cloud-for-privacy-driven-insights/</loc>
		<lastmod>2021-08-26T17:33:36+00:00</lastmod>
	</url>
	<url>
		<loc>https://videoampv1.owlwoven.com/press/broadcasting-cable-videoamp-hires-brian-danzis-as-evp-of-national-account-sales/</loc>
		<lastmod>2021-09-08T20:08:21+00:00</lastmod>
	</url>
	<url>
		<loc>https://videoampv1.owlwoven.com/press/videoamp-empowers-advertisers-to-optimize-campaigns-as-an-official-facebook-multi-touch-attribution-measurement-partner/</loc>
		<lastmod>2021-09-16T11:18:24+00:00</lastmod>
	</url>
	<url>
		<loc>https://videoampv1.owlwoven.com/press/videoamp-to-kick-off-currency-test-with-major-holding-companies/</loc>
		<lastmod>2021-09-17T18:59:55+00:00</lastmod>
	</url>
	<url>
		<loc>https://videoampv1.owlwoven.com/press/videoamp-and-viacomcbs-announce-tv-measurement-partnership/</loc>
		<lastmod>2021-09-28T13:21:20+00:00</lastmod>
	</url>
	<url>
		<loc>https://videoampv1.owlwoven.com/press/videoamp-and-vizio-announce-renewed-partnership/</loc>
		<lastmod>2021-10-06T13:02:17+00:00</lastmod>
	</url>
	<url>
		<loc>https://videoampv1.owlwoven.com/press/videoamp-partners-with-hyphametricsintegrates-panel-insights-into-their-data-measurement-solutions/</loc>
		<lastmod>2021-10-13T14:06:20+00:00</lastmod>
	</url>
	<url>
		<loc>https://videoampv1.owlwoven.com/press/videoamp-raises-275-million-as-it-aims-to-accelerate-growth/</loc>
		<lastmod>2021-10-21T16:36:39+00:00</lastmod>
	</url>
	<url>
		<loc>https://videoampv1.owlwoven.com/press/media-buyers-sellers-are-frustrated-with-status-quo-of-measurement-videoamps-michael-parkes/</loc>
		<lastmod>2021-12-21T21:29:04+00:00</lastmod>
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	<url>
		<loc>https://videoampv1.owlwoven.com/press/adweek-videoamp-hires-cameron-meierhoefer-as-first-chief-product-officer/</loc>
		<lastmod>2022-01-07T18:42:36+00:00</lastmod>
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	<url>
		<loc>https://videoampv1.owlwoven.com/press/videoamp-hires-former-omg-exec-to-create-new-tv-trading-currency/</loc>
		<lastmod>2022-01-07T18:44:47+00:00</lastmod>
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	<url>
		<loc>https://videoampv1.owlwoven.com/press/videoamp-is-selected-as-measurement-partner-by-warnermedia/</loc>
		<lastmod>2022-01-07T18:50:34+00:00</lastmod>
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	<url>
		<loc>https://videoampv1.owlwoven.com/press/warnermedia-sets-videoamp-others-for-measurement-alternative/</loc>
		<lastmod>2022-01-07T19:10:36+00:00</lastmod>
	</url>
	<url>
		<loc>https://videoampv1.owlwoven.com/press/ana-to-test-cross-media-measurement-system-with-videoamp/</loc>
		<lastmod>2022-01-07T19:10:54+00:00</lastmod>
	</url>
	<url>
		<loc>https://videoampv1.owlwoven.com/press/no-more-half-measures-in-tv-measurement-with-videoamp-ceo-ross-mccray/</loc>
		<lastmod>2022-01-07T19:11:03+00:00</lastmod>
	</url>
	<url>
		<loc>https://videoampv1.owlwoven.com/press/viacomcbs-dentsu-partner-on-videoamp-data-trials-with-openaps-new-xpm-framework/</loc>
		<lastmod>2022-01-07T19:11:13+00:00</lastmod>
	</url>
	<url>
		<loc>https://videoampv1.owlwoven.com/press/ad-industry-seeks-alternatives-after-nielsen-loses-seal-of-approval/</loc>
		<lastmod>2022-01-07T19:11:24+00:00</lastmod>
	</url>
	<url>
		<loc>https://videoampv1.owlwoven.com/press/videoamp-named-adage-1-best-places-to-work-2022-videoamp-encourages-group-workouts-and-extreme-adventure/</loc>
		<lastmod>2022-01-24T21:04:52+00:00</lastmod>
	</url>
	<url>
		<loc>https://videoampv1.owlwoven.com/press/videoamp-raises-275m-in-funding-at-1-4b-valuation/</loc>
		<lastmod>2022-02-24T14:25:04+00:00</lastmod>
	</url>
	<url>
		<loc>https://videoampv1.owlwoven.com/press/comcast-advertising-and-videoamp-announce-deal-to-integrate-comcast-data-into-videoamps-cross-platform-measurement-solution/</loc>
		<lastmod>2022-02-24T14:31:42+00:00</lastmod>
	</url>
	<url>
		<loc>https://videoampv1.owlwoven.com/press/comcast-will-let-nielsen-rival-videoamp-use-its-huge-data-set/</loc>
		<lastmod>2022-02-24T17:13:41+00:00</lastmod>
	</url>
	<url>
		<loc>https://videoampv1.owlwoven.com/press/discovery-omg-in-currency-tests-with-comscore-videoamp/</loc>
		<lastmod>2022-04-05T22:32:27+00:00</lastmod>
	</url>
	<url>
		<loc>https://videoampv1.owlwoven.com/press/emarketer-report-ad-measurement-2022-the-start-of-a-new-era-measuring-video/</loc>
		<lastmod>2022-04-06T22:06:04+00:00</lastmod>
		<image:image>
			<image:loc>https://videoampv1.owlwoven.com/wp-content/uploads/2022/04/emarketer1.webp</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://videoampv1.owlwoven.com/press/warnermedia-interpublic-group-will-test-three-new-audience-measures/</loc>
		<lastmod>2022-04-11T21:23:19+00:00</lastmod>
		<image:image>
			<image:loc>https://videoampv1.owlwoven.com/wp-content/uploads/2021/08/logo-Variety-C-1.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://videoampv1.owlwoven.com/press/videoamp-and-tivo-renew-data-licensing-partnership-tivo-data-will-continue-to-power-videoamps-cross-screen-measurement-solution/</loc>
		<lastmod>2022-04-18T22:44:21+00:00</lastmod>
		<image:image>
			<image:loc>https://videoampv1.owlwoven.com/wp-content/uploads/2022/04/TiVo-Partnership-FB-LI.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://videoampv1.owlwoven.com/press/videoamp-acquires-elsy/</loc>
		<lastmod>2022-04-19T13:01:57+00:00</lastmod>
	</url>
	<url>
		<loc>https://videoampv1.owlwoven.com/press/videoamp-acquires-elsy-to-make-using-alternate-currencies-easier/</loc>
		<lastmod>2022-04-19T17:22:20+00:00</lastmod>
	</url>
	<url>
		<loc>https://videoampv1.owlwoven.com/press/future-proofing-representation-in-measurement-means-jettisoning-legacy-mindsets-and-methodologies/</loc>
		<lastmod>2022-05-10T15:57:19+00:00</lastmod>
	</url>
	<url>
		<loc>https://videoampv1.owlwoven.com/press/televisaunivision-and-videoamp-bring-representation-to-data-in-new-partnership/</loc>
		<lastmod>2022-06-21T19:45:16+00:00</lastmod>
	</url>
	<url>
		<loc>https://videoampv1.owlwoven.com/press/televisaunivision-and-videoamp-announce-new-data-currency-and-cross-platform-partnership-to-advance-measurement-of-u-s-hispanics/</loc>
		<lastmod>2022-06-21T19:45:24+00:00</lastmod>
	</url>
	<url>
		<loc>https://videoampv1.owlwoven.com/press/videoamp-to-integrate-cross-platform-measurement-as-currency-into-mediaocean-workflow/</loc>
		<lastmod>2022-06-29T14:23:03+00:00</lastmod>
	</url>
	<url>
		<loc>https://videoampv1.owlwoven.com/press/fagan-tapped-to-take-expanded-role/</loc>
		<lastmod>2022-09-20T13:26:22+00:00</lastmod>
	</url>
	<url>
		<loc>https://videoampv1.owlwoven.com/press/videoamp-releases-second-by-second-advertising-measurement/</loc>
		<lastmod>2022-10-05T14:44:43+00:00</lastmod>
	</url>
</urlset>
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