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Thought Leadership - 27 posts

In March, as shelter in place orders rolled out, VideoAmp began preparing briefings for our clients on the latest patterns and trends we were seeing in how Americans were watching TV. Buyers and sellers wanted to understand how these profound events were affecting TV consumption, so they could understand how to modify strategies.

Thought Leadership

06.18.20

TV and the Three Phases of Quarantine

VideoAmp Explores How “Quarantine Fatigue” is Shaping Viewing Behavior

Thought Leadership

05.26.20

Navigating the New Normal

The first upfront presentation was made by ABC in 1962, making it undoubtedly one of the longest standing events in advertising history. Given recent events, there’s been chatter about whether or not the Upfronts will be cancelled altogether this year.

Thought Leadership

05.12.20

Changing the Frequency of The Upfronts

VideoAmp’s Play-by-Play of Where Heavy Sports Audiences Are Tuning In.

Thought Leadership

05.05.20

For the Love of the Game

VideoAmp Solutions Help Identify, Track & Measure Migrating Audiences.

Thought Leadership

04.28.20

Shift Happens

Measurement is the foundation of all advertising activities. To enhance planning, activating and negotiating, advertisers need quality, insightful and holistic data that enables them to make smart, business driven decisions.

Thought Leadership

04.08.20

The Future of TV Data is Commingled. Is Yours?

The Value of Audience-Based Buying in Today's Converging World of TV and Digital

Thought Leadership

01.14.20

The Value of Audience-Based Buying in Today’s Converging World of TV and Digital

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